What is the Paper Used in Packaging Called?

When it comes to packaging, paper is one of the most versatile and widely used materials across industries. From food and beverage to cosmetics, electronics, and e-commerce, paper-based packaging provides a sustainable, cost-effective, and customizable solution. The paper most commonly used in packaging is called paperboard, while cardboard is another popular option for heavier-duty applications. Each of these materials has unique properties that make them suitable for different purposes.

Paperboard is a thick, lightweight, and durable material made by compressing layers of paper fibers. It is stronger than standard writing or printing paper but still easy to cut, fold, and shape, which makes it perfect for packaging. Because of its smooth surface, paperboard is also ideal for high-quality printing, which is why it is commonly used for retail packaging where branding and visual appeal are essential.

Paperboard is widely used in industries such as:

• Food packaging: cereal boxes, frozen food cartons, bakery boxes.
• Cosmetics packaging: makeup boxes, skincare cartons, perfume sleeves.
• Pharmaceuticals: medicine cartons, blister packaging covers.
• Consumer goods: toys, stationery, and small electronics.

In retail, paperboard packaging is valued for its ability to protect products while also serving as a marketing tool. With advanced printing and finishing options such as embossing, foiling, or matte lamination, paperboard can enhance a brand’s identity and attract customers at the point of sale.

While often confused with paperboard, cardboard is a heavier, thicker, and stiffer material. It is made of multiple layers of paper and sometimes incorporates other materials like plastics for added durability. The most familiar type of cardboard is corrugated cardboard, which features a fluted inner layer sandwiched between two flat linerboards. This design gives it exceptional strength and resistance to crushing, making it ideal for shipping and transportation.

Cardboard is commonly used for:

• Shipping boxes and cartons for e-commerce and logistics.
• Protective packaging for electronics, appliances, and fragile goods.
• Point-of-sale displays and promotional stands in retail.

The sturdiness of cardboard ensures that products remain safe during long-distance transportation, while still being recyclable and eco-friendly.

Besides paperboard and cardboard, several other types of paper are used in packaging:

1. Kraft Paper – Strong and tear-resistant, kraft paper is often used for shopping bags, wrapping, and protective inner packaging. Its natural brown appearance also appeals to eco-conscious consumers.
2. Coated Paperboard – This type has a clay or plastic coating for a smooth surface, often used for frozen food packaging or liquid cartons.
3. Chipboard – Made from recycled paper, chipboard is less durable than paperboard but is commonly used for lightweight packaging like tissue boxes or inserts.

Paper packaging materials like paperboard and cardboard are not only versatile but also environmentally friendly. They are recyclable, biodegradable, and often made from renewable resources. With increasing consumer awareness and global efforts to reduce plastic waste, businesses are turning to paper packaging as a sustainable alternative.

Additionally, paper allows for endless customization options. Companies can create custom printed boxes, branded retail cartons, and eco-friendly packaging designs that enhance both product safety and customer experience.

So, what is the paper used in packaging called? The most common material is paperboard, which is lightweight, durable, and ideal for retail and consumer goods packaging. For sturdier applications, cardboard—especially corrugated cardboard—is used to protect products during shipping and logistics. Beyond these, kraft paper, coated paperboard, and chipboard also play important roles in the packaging industry.

In today’s market, where sustainability and branding are equally important, paper-based packaging continues to dominate as a reliable, eco-friendly, and highly customizable solution. Whether it’s a cereal box, a luxury cosmetics carton, or a sturdy shipping box, paper packaging remains essential for both businesses and consumers.