(I) Choosing Based on Product Positioning: Precisely Conveying Brand Tone
High-end Luxury Goods: Hot stamping (gold/silver/laser) + embossing + matte lamination, enhancing sophistication and exclusivity, such as gold-stamped logos paired with embossed backgrounds on jewelry boxes.
Fast Moving Consumer Goods/Daily Necessities: Partial UV coating + glossy lamination, highlighting core selling points (such as UV highlighting for "New Product" and "Promotion" labels), balancing cost and visual impact.
Cultural and Creative Products/Trendy Toys: Reverse frosting + ice-point snowflake + irregular die-cutting, creating a unique tactile feel and visual memory, satisfying young consumers' "photo-sharing" needs.
(II) Choosing Based on Functional Needs: Aesthetics and Practicality
Waterproof and Abrasion-resistant: Lamination (glossy/matte) or varnishing, suitable for outdoor products and food packaging (such as matte lamination on frozen food gift boxes to prevent condensation).
Structural Support: Die-cut creases + corrugated cardboard, ensuring easy folding and strong load-bearing capacity, such as the crease design on express delivery boxes for easy handling.
Anti-counterfeiting requirements: Laser hot stamping + special processes (such as photolithography) protect the brand through visual effects that are difficult to replicate, such as the laser anti-counterfeiting labels on tobacco and alcohol packaging.
(III) Choose according to budget: Spend money wisely.
Low cost, high performance: Partial varnishing (replacing full lamination), single-color hot stamping (such as black hot stamping with gold instead of multi-color), for example, using a single-color silver hot stamping logo on small batch gift bags, simple yet sophisticated.
Mid-to-high-end customization: Combination processes (hot stamping + UV + embossing), but controlling the area, such as using gold + UV for the main visual area of the gift box, while other areas are matte, balancing effect and cost.
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